Full-service expert content creation: from strategy to execution
Creating and executing a content marketing strategy that delivers results requires exceptional know-how and experience
It becomes even more challenging when you need to translate your insights, goals, and strategy into an actionable plan involving multiple parties with different skill sets: optimization specialists, writers, editors, and content/website managers. A goal of producing high-volume expert content in multiple languages under tight deadlines only adds to the complexity of coordination.
Furthermore, websites that offer financial or health information (Your Money Your Life) are subject to stringent evaluation criteria by Google in terms of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT).
Building trust with your content because of EEAT is likely to make a significant difference in the age of AI, making it even more challenging.
To relieve the pressure and publish content with confidence, Storylake is your center of excellence for international expert content creation at scale.
We got you covered: Customizable services to meet your expert content needs at every stage of the content marketing cycle
Expert Content Consulting
Audit
Data-driven assessment of your international organic search rankings. We uncover positions where your competition has taken over. We find keyword and content gaps based on your customers’ search intent and discover dormant reach potential.
Topic Research
Identification of the most important topics, including relevant focus keywords, related semantics and topics, and the FAQs which your target audience is searching for.
Strategy
Creation of an expert content strategy that targets high search potential to support your individual business goals. We define the topics and content in a dedicated content creation calendar to ensure production and publication deadlines.
Promotion
Evaluate and create meaningful backlinks, post on social channels, or publish through other methods to generate valuable traffic from authoritative sources, including topic and industry-related websites, to boost your rankings.
Performance Analysis
Active reporting of your expert content rankings and the agreed project objectives. We continually monitor and re-assess article rankings to further improve your results and ROI.
Expert Content Services
Project Management
For a single point of contact, a dedicated project manager will work with you every step of the way. With regular check-ins for status updates and reporting, you maintain control and a comprehensive understanding of the project status.
Expert Research
We source the best subject matter expert inside or outside our international pool of writers, then match them to your individual criteria.
Briefing Creation
Based on your content, topic, keyword strategy, and company guidelines, we create individual content briefings as a solid foundation to align all stakeholders with your project requirements.
Expert Assignment
Choose your personal expert from a list of recommended, fully-vetted writers who meet your individual requirements. In a joint kick-off workshop with you, we will assign the expert for your project.
Editing & Compliance
To meet your brief, we proofread each article for grammar, spelling, punctuation, and structure. We also ensure congruency with your brand voice and perform a thorough fact check.
Plagiarism Check
All our articles are checked for plagiarism, ensuring you receive unique and original content.
Content Upgrading
To improve SEO, readability, and time-on-site, we enhance your content by integrating external or internal contextual links, expert interviews and quotes, statistical data, diagrams or infographics, and royalty-free images.
Publishing
We use your website CMS to implement your expert content, including SEO-relevant meta information. All you have to do is click on the publish button to release.
Expert Content Writing
With our international pool of vetted subject matter experts, we provide original bylined content at scale for almost every topic and language.
Our content writing supports all characteristics of Google’s E-E-A-T guidelines to create high-quality content from credible and experienced writers, generating high organic rankings and strengthening your brand.
Storylake is your secret competitive advantage for your global expert content marketing
Reliable outcomes through international experience and industry competency
SEO analysts review your organic ranking status and that of your competitors
Content strategists plan your content creation roadmap with your business goals in mind
Expert agents find and assign the most suitable expert writers to your international project
Subject matter experts write your specialized content in the language you need
Editors check for facts and briefing compliance to ensure the highest quality standards
Project managers steer the entire project from start to publication to meet your deadlines
An inexhaustible reservoir full of experts to grow your business
International talent network of vetted healthcare experts for expert content at scale
Expert content creation on Googles E-E-A-T criteria to drive organic rankings and traffic
Streamlined project framework to deliver on time and within budget
Iteration commitment to meet the jointly agreed business KPIs
Pre and post-analysis to further increase content performance
How to make sure your investment pays off
Learn why expert content is important in healthcare and which KPIs are most relevant to your content marketing investment.
